Does The Physical Business Card Still Make Sense?
Before the internet and smartphones, business cards were the only — and one true way of exchanging information at business meetings and events. There simply were no acceptable alternatives. Aside from relaying information, it served as part of one’s first impression through the design, and possibly the quality of the board or paper stock. These days, printed business cards may still do these, more and more evidence show that digital may be the way to go. Digital alternatives that do the original functions and so much more. The question has come up, therefore, if the printed business card is going the way of the dinosaur — to become extinct in a green, paperless society? This gives rise to some points to be made regarding printed business cards and their digital counterparts. First point to be made is that exchanging information can now be done through one’s phone. Often just asking for a mobile phone number, the proper spelling of the other person’s name, and it’s done. Everyth...